If you've never heard of these artists, it means that you are serious shortcomings to make up the network. Yesterday, for the first time handed out YouTube Music Awards - won, among others, Girls' Generation, Eminem and Macklemore & Ryan Lewis. Web surfers have the casting vote.
At a time when we are still considered sports emmy to be prestigious music awards giving away a station that music as such no longer has much in common, to run their own awards by YouTube - once great Internet garbage, including today most counting a musical platform sports emmy - it seemed a matter of time.
Last night in New York City service for the first time gave YouTube Music Awards. The criteria? Very simple. The nominees were mainly those who in recent months scooped the largest number of impressions. The exception that proves the rule was one category: innovation of the year - within its framework were honored creator of the most original clips. Among them Bat For Lashes, Atoms For Peace and Toro Y Moi.
It was chaotic, silly, funny ... and originally - foreign media commented. It could not be otherwise, since the event took place where most online ventures usually had its origin - in a kind of a big garage or warehouse. The creators of award from the outset sports emmy declared that their goal is not to imitate traditional gal for the powerful show business, just look for a completely new formula, characteristic of the spontaneous spirit sports emmy of the network. Thus, virtually sports emmy no scenario of the event - also went with the flow leading actor and musician Jason Schwartzman and comedian Reggie Watts - and hence the name Spike Jonze, who live "shaking" music video with The Arcade Fire or Lady Gaga.
The way of selecting the winners was a nod to the rules governing the new media - that's what viewers decide who wins by placing links from YouTube via Facebook, Google+ or Twitter.
And so the prize split up the k-pop band Girls' Generation for the video "I Got A Boy" (music video of the year), Eminem (artist sports emmy of the year), sports emmy Macklemore & Ryan Lewis (discovery of the year), Walk off the Earth for their own version of the hit Taylor Swift "I Knew You Were Trouble" (YouTube phenomenon), DeStorm for "See Me Standing" (innovation of the year), as well as Lindsey Stirling and Pentatonix for alteration "Radioactive" from the repertoire of the group indierockowej Imagine Dragons (response sports emmy of the year).
It promises sports emmy to be a new musical award, honoring what in modern entertainment really fresh and on time? Despite the big names (for hand still performed, among others, Eminem, MIA and Tyler the Creator), and despite the general awareness that today is not selling records, only the amount sports emmy of views the clips is a bearer of the true popularity of the artist, far more YTMA to beat records - the number of viewers who also viewed the gala, fluctuated around 175 thousand. The best moment - during a performance of Lady Gaga - there were 220 thousand.
Media indicate that the final result of viewing the show still probably increase. But also like: presentation of the MTV Video Music Awards with a performance infamous Miley Cyrus watched by over 10 million viewers. (Source: sports emmy gazeta.pl) sports emmy
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