Or take the Netflix self-produced TV series. For example acclaimed House of Cards with Kevin Spacey

Netflix CEO Reed Hastings turns upside down on the business of television entertainment. TV company has quickly become the largest Internet-TV provider in Sweden. Making considerable investments Netflix katy perry grammy performance on the self-produced series that has become its hallmark. - We doubles katy perry grammy performance the money we spend on content this year, says Hastings in an interview with SvD Business.
From the Netflix series Arrested Development.
Yesterday, Friday, katy perry grammy performance February 14, Netflix released the new season of his political thriller House of Cards. Everywhere the same time, at the company's 40 million customers, regardless of country. All sections at once, possible that the beta of the only marathon in the room sofa.
- We are a modern movie and television show companies. The others, katy perry grammy performance like HBO, program a linear channel - something shown at seven o'clock, eight o'clock anything, anything at nine o'clock. We are "on demand" and born on the internet, says Reed Hastings.
Netflix founder and CEO sitting on the sofa in a luxury suite high up in the casino Wynn hotel in Las Vegas. He answers moderately interested in issues even though he tusks of half-hour katy perry grammy performance interviews on the assembly katy perry grammy performance line this week. When SvD Business doing the interview, the consumer electronics CES in January, Netflix has chartered private drivers in black Chevrolet Suburban with Netflix logo on the door running journalists shuttled to and from the Wynn.
There are a number of reasons for interest. Take the share. Last year, - no, rushed - no, outclassed Netflix close enough to everything else that was available on the Nasdaq Stock Exchange. At the last trading day in December, Netflix has increased 312 percent in one year.
Or take the Netflix self-produced TV series. For example acclaimed House of Cards with Kevin Spacey in the lead role as the unscrupulous Congress politician Frank Underwood. The series received nine Emmy nominations last year, including the first Primetime Emmy Award nomination ever for a TV series exclusively produced for and send online. A total of Netflixserier 14 Emmy and 12 Golden Globe nominations. Actress Robin Wright, who plays Underwood's wife, won a Golden Globe for the role, the first ever for an internet katy perry grammy performance TV show.
- It varies from country katy perry grammy performance to country. In the US, HBO, the largest producer of content. They will win the most Emmys, globally, the 114 million members. katy perry grammy performance Netflix has about 40 million. They have been pioneers in so much and they are so strong, says Reed Hastings katy perry grammy performance with a hint of envy in his voice.
Or take Reed Hastings himself. When he was 35 years old, his former company Pure Software, which developed computer programs, so good that Hastings was nervous about success. katy perry grammy performance He tried to get himself fired. Failed. Instead, the firm was bought up when he was 37 and Hastings discarded into an endowment to launch Netflix. katy perry grammy performance
Netflix is growing katy perry grammy performance rapidly and Hastings control now over a far larger company than Pure Software ever managed to get under his command. Yet he is now, many years later, like something out of a prophet about modern "business management". He preaches high salaries, great individual freedom and opt-out options programs to keep employees left the company. He seems quite secure in his role as a challenger of a television industry that is about to see his business for 60 years go overboard.
Hastings founded Netflix in 1997, in the form of a mail order service for DVDs. The deal is still there - when you make a subscription in USA you will offer to also take advantage of mail-order service. But as the development of the Internet saw Hastings that the future can hardly lay in shipping the discs in the package in the mail. So he began to build a new business model, TV entertainment online.
Around a year and a half later, the TV company from California overtaken and is now the largest in the Swedish market. 316 000 people watched on Netflix every day during the end of last year, according to the survey company MMS. The previous one Viaplay was seen by 137,000 people.
One factor seems to favor Netflix more than anything else right now: its ability to transform the brand into a conversation - whether it's about brokers, producers, politicians, journalists katy perry grammy performance or viewers.
At last year's prestigious annual dinner at the White House for journalists covering the president, White House Correspondents Dinner, Kevin Spacey appeared on the screens. A specially crafted parody, "House of Nerds" was shown where his character Frank Underwood ran with power politics in Washington. Everyone who saw the clip, and had seen the series on Netflix, felt understood recognize themselves. In one second, the brand was positioned in the midst of America's most influential crowd of journalists.
Much of Reed Hastings and Netflix attention over the past year has been about the company's self-produced series. House of Cards is not only acclaimed by the entertainment industry, it was also a perfect tool for building Netflix brand.
- No, it is more formal than that. Director David Fincher and our Director of Content know each other, as David said, "HBO is willing to pay a